AS Colour Queenstown

AS Colour is a New Zealand-founded apparel brand known for quality basics done properly — clean cuts, reliable fabrics, and a no-fuss aesthetic that holds up whether you're heading into the mountains or walking the streets of Queenstown town centre. The Shotover Street store brings that same ethos to the heart of town, stocking the brand's core range of tees, hoodies, fleeces, shorts, and accessories in a rotating palette of considered colours. It's the kind of shop where you walk in for one item and leave with three, because the range is coherent and the quality justifies the spend.