Flo & Frankie Queenstown

Flo & Frankie on Ballarat Street brings a curated edit of women's fashion to central Queenstown, sitting within easy walking distance of the lakefront and the town's main retail strip. The store carries clothing and accessories with a sensibility that leans toward relaxed elegance — the kind of wardrobe that works whether you're heading to a lakeside lunch with views of The Remarkables or catching a flight out of Frankton. With a 4.6-star rating drawn from customer reviews, the shop has built a loyal following among both locals and visitors who want something more considered than resort-town souvenir fare.

What sets Flo & Frankie apart in Queenstown's retail landscape is the brand's focus on wearable, thoughtfully selected pieces that translate well beyond a holiday context. The Ballarat Street location puts it at the heart of town, making it a natural stop between the waterfront and the upper village. Shoppers tend to find the range covers everyday staples alongside pieces with enough character to stand out — useful when you've packed light for an adventure trip and realise you need something a little more polished for the evening. For the full range and to check current stock, the website is the best starting point before you visit.